Herbert Geer
Lawyer in Melbourne

Intellectual property and technology are integral components of business operations. In a competitive, tall tech and convergent environment, organizations remain to strive for a competitive edge through innovation, technology and fresh media. Businesses are also lower more pressure than ever to adhere to stringent guidelines, regulations and practices. Through our blog, we hope to share with you our industry insights and experiences in all aspects of intellectual property concern and information technology. Our blog editorial team is made up of specialist lawyers, who are passionate about intellectual property and technology law. Ben Coogan: is a Partner in our AP T team and practices in the areas of intellectual property and commercial litigation, franchising, defamation, information technology, and competition and consumer law. He is an experienced intellectual property and consumer law litigator with a assets of knowledge in relation to marketing claims and trade promotions. More about Peter Matthew Prescott: practices in the areas of software, technology, procurement and intellectual property law (with a focus on AP commercialization and IT procurement) and has broad experience in privacy, competition and consumer regulation and franchising. His team manages the trade mark portfolios of several clients across various industries and he acts for franchisers in sectors including retail, food, agribusiness and the motor vehicle industry. He also advises clients on competition law issues across a different range of industry sectors including manufacturing, electricity (transmission and distribution), ports, construction and franchise and distribution. Her practice includes licensing and commercialization of AP, assistance with AP ownership and structuring issues, research and development collaborations, alliances and joint venture arrangements, the sale and purchase of AP prosperity and companies, AP audits and due diligence, establishment of franchise systems, manufacturing, supply and distribution agreements, general contracts law and commercial and corporate law. He has specific expertise in trade practices, intellectual property and corporate regulation. He has been involved in commercial litigation and arbitration in various jurisdictions (including the International Chamber of Commerce). She has experience in intellectual property, franchising and media law, and has been involved in general civil litigation across various jurisdictions. Our team has extensive experience and expertise in advising companies in relation to all aspects of mergers and acquisitions. Through our blog we hope to share with you our industry insights and experiences in all aspects of the MA space in Australia. This will include a range of articles, thoughts and possibly even cartoons!.